We use money to buy goods. However, many emotions also arise thanks to him. In fact, most people’s main purpose in life is to have tons of money and spend it however they want.
While it’s sad to admit, buying things helps some people cover up or make up for other things they’re missing, like compassion. However, this can trap people in spending more than they have.
The current economy wants us to be in debt. The economy encourages us to spend more than we earn by “simplifying” our purchases as much as possible. They make us spend because they know everyone has some kind of baggage. Advertising and marketing do whatever it takes to make us believe that going shopping can solve our problems. While they don’t do this directly, they certainly leave tips and suggestions.
spend to make up for the lack
People who tend to spend a lot of money often lack stimuli or incentives in their lives. They decide to go shopping to “feel better”. Because shopping feeds an unconscious sense of power and control. The stores are at your feet and you decide what to buy and what not to buy. The customer is always right and always treated appropriately.
Being in debt can also be a mechanism for processing discomfort in life. Being in debt and falling into the credit trap can also help to cover up unresolved grief or relentless suffering.
In fact, it is easier for us to think that we cannot sleep at night not because of how we feel, but because we owe money. It’s also easier to take care of our bank accounts and fix everything at the bank than to admit and deal with our displeasure.
Manipulation makes people spend money
There are two psychological realities that make it easy to manipulate consumers: fear and guilt. Persuasive mechanisms that ads almost always play with these emotions. They send you an indirect message. In an advertisement, it is common for them to show an everyday situation where comfort and calmness are directly related to purchasing a product. Of course, it’s up to the audience to interpret what happens when you don’t buy.
There are other ways of manipulation. Cornell University conducted an experiment in 1977. Researchers gave a group of people a false test. One of the participants, a leaked researcher, left the room and returned with free sodas for some. At the end of the test, the hacked researcher asked them to buy tickets for a raffle. People who bought sodas bought twice as many tickets.
They repeated the experiment one more time without the free sodas. At that time, only a small number of participants bought lottery tickets. They concluded that gifts encourage people to buy and spend money. This is why some brands provide samples at the supermarket. You can also see it in other stores when they give you free gifts with the products you buy. They know that by doing this they make them want to spend more money on their products.
There are many examples of this. In fact, certain fields specialize in the study of consumer behavior. The system (especially the financial system) requires us to be willing to buy without worrying about being in debt. They sell us the fake fantasy of control and satisfaction that is the first thing we buy. That’s the whole point.