Sometimes Christmas comes in July. At least the holiday season sales do. With its annual Prime Day, Amazon, the world’s seventh-largest retailer, has marked half the year as its own personal mega-shopping party, this year on October 5.
Started in 2015 to celebrate Amazon’s 20th anniversary, Amazon Prime Day has become a holiday that rivals Black Friday and Cyber Monday in the US and Singles’ Day in China. From relatively humble beginnings (we say relative because Amazon was a behemoth even then), Amazon Prime Day is now the largest shopping day in the US with over 100 million products sold during Prime Day 2018.
It’s also growing in terms of duration, having steadily gone from 24 hours of savings to 30 hours, then to 36 hours, and now to a full 48 hours of epic deals. Let Amazon figure out how to double the hours in a day!
Whether you’re an Amazon loyalist or an Amazon agnostic, there’s no escape from the shocks of Prime Day. Here are some highlights about this one-of-a-kind global event.
HISTORY OF PRIME DAY OFFERS
The first Prime Day was a relatively small affair compared to the behemoth it has become. In 2015, only 9 countries were included in Prime Day and more than 34.4 million items were ordered during the 24-hour period, which is equivalent to 398 items per second. Hundreds of thousands of Amazon devices were sold at deep discounts, such as the Kindle, Echo and Fire streaming devices, as well as over 24,000 Instant Pot 7-in-1 programmable pressure cookers. But that was just to name a few, the sellers of Amazon that used the company’s Fulfillment by Amazon program saw a 300% increase in sales that first year, indicating great deals on almost everything Amazon sells.
Last year, 17 countries participated in the event and the count was more than 100 million items ordered, or more than 771 items per second of the 36-hour event. That year, the Fire TV Stick and Echo Dot were the top sellers among Amazon products. Customers ordered more than 5 million toys, beauty products, PCs and accessories, apparel and kitchen products. Millions of dollars were saved on the newly acquired Whole Foods as part of the Prime Day deals and more than 300,000 Instant Pots were sold. What’s more, small and medium-sized businesses posted more than $ 1.5 billion in sales.
AMAZON PRIME DAY FREQUENTLY ASKED QUESTIONS
When is Prime Day Day?
Historically, Amazon Prime Day takes place in mid-July and the dates are generally around the 15th or 16th, but occasionally occur starting on July 11th. Amazon Prime Day 2020 will take place over the course of two days starting at 12:01 a.m. PDT. on July 13 and culminating 48 hours later.
How long is Prime Day?
The duration of Prime Day has varied during its five years of existence. Originally, it was a simple 24 hour affair. It was expanded to 30 hours in 2017, 36 hours in 2018, and will now be a full 48 hour retail show.
What are Amazon Prime offers?
Amazon Prime deals are massive discounts on tens of thousands of coveted products sold under the Amazon Prime umbrella from thousands of retailers around the world. They range from promotions for televisions, books, household items, services, baby items, and many more. Prime members can take advantage of these offers along with the free two-day shipping that comes with a Prime membership.
What are the Prime Day requirements?
Prime Day was originally designed as a thank you to Amazon Prime customers in celebration of their 20th anniversary. The only thing that hasn’t changed is the need to have an Amazon Prime account to take advantage of the incredible offers. However, those without a Prime account can sign up for a 30-day free trial before Prime Day, take advantage of sales, and cancel before the trial period ends. To be sure, Amazon is aware of the loophole, but when it attracts so many new customers, it is unlikely that they are suffering too much.
What types of offers are available on Prime Day?
Since Amazon is one of the largest and most varied retailers in the world, they have many products available at deep discounts during Prime Day. They range from deals on high-end electronics such as televisions, computers, audio equipment, to items for pets, babies, and the home. And of course, they offer significant discounts on their own products, such as Kindle e-readers, Echo smart home devices, Fire streaming devices, and any number of other Amazon products, such as their Essentials collections of household necessities. Needless to say, if you can’t find it heavily discounted on Prime Day, you probably don’t need it anyway.
When will the Prime Day sales start?
They have already started. There are thousands of pre-announced Prime Day deals to spark the whistle of even the pickiest bargain shopper with more being announced every day. However, the floodgates will open on July 15 at 12:01 a.m. PDT with deals on tens of thousands of products with even more expected as Prime Day (s) roll on.
What countries participate in Amazon Prime Day 2020?
United Arab Emirates (a new addition this year)
What kind of prices should I expect?
Prime Day is all about the deals and every year it doesn’t disappoint. The retailer offers a range of price discounts from 10% to 50%, depending on the item. Deals often come with other perks such as Amazon gift cards, bulk deals, and discounts for creating recurring purchases (perfect for pet food). It’s hard to say exactly what the deals will be until Amazon announces them and what products they will feature from year to year, but you can bet no matter what you’re looking for, there will be a great deal on during Prime Day to entice you to buy.
Where and how can you buy on Prime Day?
Amazon in its infinite wisdom has several ways to connect to Amazon Prime Day. The most obvious way to do it is on Amazon.com. But for those looking to shop on the go, do a good deed, or ask for something yelling across the room, Amazon has you covered.
This is the philanthropic arm of Amazon and allows customers to dedicate a certain percentage of their purchase to a non-profit organization of their choice.
For the Prime Shopper on the go, surreptitiously shopping at work or bored on the bus and looking to shop, the Amazon app is the right place for you.
Can you buy things on Prime Day through Alexa? You can bet! In fact, Amazon offers exclusive Alexa deals that are only available when chatting with your favorite smart home personality. They were so popular that during their inaugural year (2016) purchases were made via voice order every second of the day. You know that number has increased since then. Do you want to know what offers they have this year? Just say: Alexa, what are your offers?
Whole Food Market
With the purchase of Whole Foods in 2017, Amazon Prime Day just got so much tastier! Starting last year, Amazon celebrated the new addition with a savings week at Whole Foods Market. This year, if you spend $ 10 at Whole Foods, you will receive a $ 10 credit to use during Prime Day.
Will other retailers have their own sales?
The smart ones will, and they will. Knowing that they cannot beat Prime Day, many retailers have chosen it, offering deep discounts in the days leading up to Prime Day. Retailers like WalMart, Target, Best Buy, Macy’s have had deals, as have some Amazon tech competitors like Google, which has downgraded its Echo competitor, Google Home.
Should I sign up for Amazon Prime now?
Yes, you absolutely must have a Prime membership to take advantage of the deals (and the shipping, oh, the shipping). But you don’t have to worry about such a serious commitment. New Prime customers get a 30-day free trial, so sign up now, enjoy Prime Day, and cancel once you’ve received all your goodies.
Why is Amazon Prime Day important to Amazon?
Prime Day 2018 was the largest shopping event in Amazon history. More than 100 million items were sold during the 36-hour event. That’s more than 771 elements per second. It had a 6% increase in conversions over the prior year, showing steady growth and was a 121% increase over the prior week. What Prime Day means and the days adjacent are a source of income for the company and its affiliates. This year, the number of participating countries has expanded to 18, also showing growth, and is expected to expand further in the future.
AMAZON PRIME DAY ACTIVITIES
Become an Amazon Prime Member
If you’re not yet an Amazon Prime member, Amazon Prime Day is a great time to join in on the fun and deals. Amazon offers a 30-day trial period for free, or you can sign up year-round and get free shipping, streaming, and other benefits all year long, and of course all the great deals on Amazon Prime Day!
Follow the offers
Amazon Prime Day includes thousands of deals, including flash deals, that only last a certain amount of time, usually a few hours, or while supplies last. Follow Amazon on Twitter to keep track of the offers yourself, or follow a site like Wirecutter, the New York Time technology review site, which will examine the offers for you and tell you which ones are really worth taking advantage of.
The point of Amazon Prime Day is to shop, shop, shop, and you really haven’t celebrated this holiday of commercialism unless you participate! Do some Christmas shopping, buy yourself a gift, or just buy something you’ve been needing. Whatever you get, you will save money, and that’s the point!
WHY WE LOVE AMAZON PRIME DAY
Connect to the Internet
One thing we love about Amazon Prime Day is that everyone knows it and everyone talks about it. For one day, all our favorite feeds and blogs pick their favorite offers and share them. It is a community!
It is an excuse to buy
We love shopping and more than that, we love shopping sales. This is why Amazon Prime Day is so cool! We can buy without feeling guilty, knowing that we will save money.
We love a deal
It is scientifically proven that a lot increases happiness, and companies know it! Amazon knows that a day of sales increases customer happiness and loyalty, and you know what, it does! So boost your serotonin level and get in on a deal!