The Most Commonly Observed Valentine’s Day Traditions and Customs


The romantic Valentine’s festival is celebrated with enthusiasm and affection in several countries of the world.

The most commonly observed tradition and custom of Valentine’s Day is to express one’s love with an exchange of cards, flowers and gifts. The other popular tradition of the party that celebrates love is to pamper the beloved and make a romantic proposal to the bride.


There are many other customs and traditions of Valentine’s Day associated with the festival, but they vary in different countries due to social and cultural differences. What remains the same everywhere is the celebration of love by lovers. Here we will discuss some of the most commonly observed ways of celebrating Valentine’s Day.

Saint Valentine

Saint Valentine

Looking for Dates

One of the most popular customs of Valentine’s Day that is observed around the world is to have an appointment with the bride. Those without a date start looking for a day before the festival. The custom originated from the popular English belief that the birds chose their partners on February 14. For this reason, Valentine’s Day was called “The Day of the Wedding of the Birds” in parts of Sussex.

Wishing ‘Happy Valentine’s Day’ to everyone we love

At first, Valentine’s Day was associated only with romantic couples, but in recent times the festival is seen from a much broader perspective. Now, people take the opportunity of the day to wish “Happy Valentine’s Day” to anyone they love, be it father, mother, teachers, siblings, friends, co-workers or whatever is special to them. The idea behind this tradition is to celebrate love, get love and give love to all those around us.

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Valentine’s Day, custom of exchanging notes

One of the most commonly observed customs of Valentine’s Day is the exchange of love notes called ‘Valentines’. Initially, people used to exchange handwritten notes, but from the 19th century, the practice of sending handwritten notes was replaced by the exchange of mass-produced greeting cards. Little by little, Valentine’s Day cards were given to teachers, siblings, parents, friends and loved ones along with boyfriends. Today, it is estimated that the Valentine’s Day festival is the biggest occasion to send cards after Christmas. The most used images in Valentine’s Greetings include images of popular Valentine’s Day symbols such as red roses, hearts and Cupid: the plump and winged son of Venus, the goddess of love. These days, there is also a tradition for the Valentine’s club with small candy hearts with affectionate messages printed on them.

The tradition of Valentine’s Day to exchange gifts

There is a strong tradition of pleasing the beloved with gifts of love. Some of the most popular gifts exchanged between lovers on Valentine’s Day are fresh flowers, mainly roses, chocolates and teddy bears. Fine jewelry is increasingly becoming a popular gift for women due to the diamond industry’s rigorous marketing campaign. The sweets, the masterpieces, as well as many other things, are also endowed for the loved ones, including grandparents, parents, brothers, teachers and friends. This is because Valentine’s Day is increasingly considered as the festival that celebrates the love between two people and not just lovers.

An occasion for dinner and wine

The other more traditional way to celebrate Valentine’s Day is to go to romantic dinners by candlelight with Valentine’s Day. Many also choose to propose their dates in such a romantic environment and say the words of gold, “I love you”. The other more emergent tradition is to participate in Valentine’s parties and dances organized by various societies, clubs and restaurants. Many people also organize Valentine’s parties for couples in their homes, where lovers have fun in the company of friends. Those who have no partner organize the Valentine’s Day party and have a good time dancing and playing with other single friends.

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Valentine’s Day celebrations in schools

In several countries, including the United States and Canada, there is a tradition of organizing Valentine’s Day parties at schools. At such parties, children exchange chocolates and Valentine’s Day cards with their friends. British children sing special Valentine’s Day songs and receive sweets and chocolates as a reward. Children in high school usually organize Valentine’s Day dance parties and have fun with friends.

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