Email changed the way people communicate around the world, with their speed of delivery. In this article, I explain the benefits of email marketing over conventional marketing channels.
The Internet opened a global communication medium like never before. No other technology has been able to connect the world as the global network. Information can now be transmitted from one corner of the world to the other, at phenomenal speeds. It has helped and accelerated the process of globalization and provided rapid communication modes such as electronic mail (email for short), which has been used as a popular marketing tool. For those of you who have not yet tapped into the potential of this marketing medium, the advantages outlined in the following lines will surely make you think seriously.
Marketing is nothing more than reaching your potential customers with information about the products and services of your company. Therefore, marketing should take advantage of every channel of information that reaches the final customer, which includes print media, television media, and online media. While online ads placed on websites, creating personal websites and other online brand forms may work for you, one of the most direct ways to communicate with customers is through email. Let me briefly explain what email marketing is all about, in the next section, before analyzing the advantages of adopting it.
What is Email Marketing?
This is the marketing way that evolves most rapidly at this time. It is about providing information about the product or service of your company and advertising through email. Most companies now create an email database of their customers as part of their customer service unit. For example, almost all banks have begun to advertise their latest services through email.
With online banking becoming the order of the day, advertising offers through email marketing make it easy for customers to access the service directly. It represents a considerable part of the traffic directed towards websites worldwide, as customers increasingly prefer online shopping over conventional ways of making purchases. It makes sense for web-based companies to have an email marketing strategy that can generate direct traffic to them.
What are the advantages of Email Marketing?
Only creating a high quality product or service is not enough in today’s highly competitive globalized market. One has to adopt an aggressive stance in marketing and advertising, by touching every available channel. These are some of the benefits of email marketing.
One of the main benefits of advertising through email is the global reach that it gives to any vendor. Millions of potential customers around the world can learn the benefits of using their products or services. Email marketing has the power to attract customers from remote corners of the world and disseminate information about your business and brand.
Power of personalized touch
Custom emails directed directly to the end user make them take note of their service. Personalized marketing through email can make customers interested in your product. You can get valuable feedback from your customers through email communication, which can help improve the quality of your long-term service. The bulletins are an excellent way to communicate the latest developments to the client through email.
Ultra Low Cost communication
Another point in favor is the cost involved, which is practically nothing. All you spend is the cost of designing the email and the use of bandwidth to send the mail. In comparison, the return on investment you get through this marketing strategy is immense.
The ecological advantage
One good thing about the increasing use of email for marketing is the amount of money you save, which would normally be spent on hard copies or paper advertising and marketing. In some way, it helps reduce the use of wood for paper, providing the ecological advantage.
Rapid communication and traceable response
Another obvious benefit of email-based marketing is the rapid communication it offers. In a split second, your message is delivered to the customer’s inbox and within a few hours you can get an answer. With the use of software tools, it is possible to track the user’s response, even if he or she does not respond. Then, one can quantify the response received through this marketing channel.
To conclude, global reach, low cost, good response rate and rapid communication are some of the advantages of this new marketing channel, which is worth noting. With the increasing use of email for commercial communication around the world, this marketing medium has potential, which remains to be explored. Start creating your email marketing strategy today, through newsletters and email updates to reach your customers on a personal level and take advantage of the global reach it offers.